Florist West Hampstead Customer Privacy Policy

Name: NATURAL POETRY
Brand: Florist West Hampstead
Price: 60.00 GBP
Availability: InStock

Introduction

This Privacy Policy explains how Florist West Hampstead manages the personal information of customers placing orders for flower delivery from West Hampstead and the surrounding districts. We are committed to protecting your personal data and handling it in accordance with the UK General Data Protection Regulation (GDPR) and all relevant data protection laws. This policy sets out which types of personal data we collect, our legal justification for collecting it, how long we retain your data, who processes your data, and your rights as a data subject.

Scope and Applicability

This policy applies to all individuals making orders with Florist West Hampstead, regardless of whether they use our website, call to place an order, or use any third-party service to arrange a flower delivery within West Hampstead and its surrounding districts. This includes both senders and recipients where personal data is shared as part of the order process.

Personal Data We Collect

Florist West Hampstead may collect and process the following categories of personal data:

Identity and Contact Information: Names, telephone numbers, delivery addresses, and, where applicable, billing addresses.
Order Information: Details of products or services purchased, delivery instructions, and gift messages.
Payment Information: Payment method details and transaction references (note: full payment card details are not stored or processed by us but by our payment processors).
Communication Data: Records of correspondence, such as queries, feedback, or complaints.
Technical Data: IP address, browser type, and other technical data collected via cookies when you use our website (where applicable).

Lawful Basis for Processing Your Personal Data

Under GDPR, we only collect and process data where we have a legal justification for doing so. Our main lawful bases include:

Contractual Necessity: To process and fulfill your orders, including delivery, payment, and customer support.
Legal Obligations: To comply with applicable laws regarding financial records, tax, and fraud prevention.
Legitimate Interests: To improve our services, prevent misuse, and protect business interests, provided your rights and freedoms are not overridden.
Consent: Where required for specific purposes, such as direct marketing, we will seek your explicit consent, which you can withdraw at any time.

How We Use Your Personal Data

We use your personal information only for the purposes described below:

Processing your floral order, including delivery and payment.
Providing customer support and responding to queries.
Fulfilling our legal obligations in record keeping and compliance.
Administering and improving our website and service offerings.
Sending service-related updates or, if you have opted in, occasional marketing communications.

Retention of Your Personal Data

We retain your personal data for as long as is necessary for the purpose it was collected, and in accordance with legal, tax, or regulatory requirements. Typically, we will:

Retain order and delivery data for up to seven years to comply with accounting and taxation laws.
Keep enquiry or correspondence data only as long as needed to resolve your request or support issue.
Remove or anonymise personal data used for marketing, research, or analytics once it is no longer necessary or you request its removal (subject to any overriding legal or contractual obligation).

Data Processors and Third Parties

We use trusted service providers to help deliver our services and process your personal data only on our instructions and for specified purposes. Examples include:

Payment Providers: To process your payment securely.
Delivery Partners: When engaging couriers or delivery companies to deliver your order.
IT and Hosting Services: For website hosting, data storage, and email communications.

All processors are required to adhere to data protection regulations and are subject to contractual obligations to process data securely and confidentially. We do not sell or share your personal information with third parties for their own marketing purposes.

Transferring Data Outside the UK or EEA

Where your data is transferred outside the UK or European Economic Area (EEA), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses, to maintain your privacy rights at all times.

Your Rights as a Data Subject

You have the following rights regarding your personal data held by Florist West Hampstead:

Right of Access: You may request a copy of personal data held about you.
Right to Rectification: Request correction of inaccurate or incomplete data.
Right to Erasure: Request deletion of your data in certain circumstances.
Right to Restrict Processing: Ask us to limit how we use your data.
Right to Object: Object to processing, including for direct marketing purposes.
Right to Data Portability: Receive your data in a machine-readable format.
Right to Withdraw Consent: Where processing is based on consent, you may withdraw this at any time.
Right to Lodge a Complaint: You may contact the UK Information Commissioner's Office (ICO) if you feel your data rights have been violated.

To exercise these rights, please contact us via the channels indicated on our website or by writing to our business address.

Security Measures

We take the protection of your data seriously and have put in place appropriate technical and organisational security measures to prevent loss, misuse, unauthorised access, or disclosure of your personal information.

Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in law or business practice. Any changes will be made available on our website and, where appropriate, notified directly to you.

Contacting Us

If you have any questions or concerns regarding this privacy policy or your personal data, please refer to our website for up-to-date contact information or visit our store in West Hampstead.